Dear Karen and Gina,

I'd love to help you create an amazing social media marketing plan for Apami Wildlife Rescue Center! Here’s a high-level 3-month plan focused on attracting visitors, promoting volunteer opportunities, and spreading awareness about the center's mission.

3-Month Social Media Marketing Plan (Proposal for review and edit/ update)

Overview Goals:

• Increase engagement on social media.

• Attract tourists and potential volunteers.

• Spread awareness about Apami's conservation and community work.

• Highlight ways to contribute (donations, sponsorships, volunteering).

Month 1: Establishing Presence & Raising Awareness

Objective: Create engaging content to introduce Apami’s mission, showcase wildlife rehabilitation, and encourage visitors to learn more about the center.

Weekly Tasks:

1. Post Frequency: 3-4 posts per week.

   • Platform Focus: Instagram, Facebook (these platforms work well for visual content and storytelling).

2. Key Content Themes:

   • Introduction to Apami: Create posts highlighting the center’s mission and vision.

     • Include a short video or carousel of images showcasing the animals and volunteers.

     • Example post: “Meet our wildlife heroes! 🦜 Apami’s mission is to rehabilitate the incredible creatures of Guanacaste, and every visit to our center supports that cause. Come visit us!”

   • Animal Spotlights: Feature individual animals being rehabilitated and tell their stories.

     • Show before-and-after care or progress in a video or photo series.

     • Example post: “Meet Tico, our adorable resident sloth 🦥. He came to us malnourished, but thanks to our wonderful team, he’s well on his way to a full recovery!”

   • Volunteer Stories: Post about current volunteers and why they chose to get involved.

     • Share testimonials or short interviews.

     • Example post: “Want to make a difference while traveling? Our volunteers are the backbone of Apami, and we couldn’t do it without them. 💚”

3. Call-to-Actions (CTAs):

   • Encourage people to visit: “Plan your visit today and see how you can help preserve Guanacaste’s wildlife.”

   • Promote volunteering opportunities: “Looking for a meaningful way to give back? Message us to learn about volunteer opportunities.”

Hashtags to Use:

• #WildlifeRescue

• #GuanacasteNature

• #VolunteerCostaRica

• #Sustainability

• #EcoTravel

Month 2: Driving Engagement & Encouraging Participation

Objective: Create more interactive and participatory content to get people excited about contributing, visiting, and volunteering.

Weekly Tasks:

1. Post Frequency: 4-5 posts per week.

   • Platform Focus: Continue building Instagram and Facebook.

2. Key Content Themes:

   • Behind-the-Scenes: Show the day-to-day operations at Apami, such as feeding animals, rehab processes, or habitat restoration.

     • Example post: “Ever wonder what it’s like to care for a rescued toucan? 🦜 Come behind the scenes with us at Apami!”

   • Conservation Tips: Provide eco-friendly tips on how followers can help wildlife from home (sustainable living, reducing plastic, etc.).

     • Example post: “Want to protect wildlife from afar? Start by reducing plastic waste. 🌍 Small steps lead to big changes!”

   • Volunteer Projects: Highlight different volunteer activities, such as habitat clean-ups, feeding, or education programs.

     • Example post: “Join us for a volunteer day and help create a better environment for wildlife. From grounds projects to education, there’s something for everyone! 💪”

3. Interactive Content:

   • Instagram Stories: Use polls, quizzes, or Q&A sessions about wildlife and conservation.

     • Example story poll: “Which animal would you like to learn about next: Sloths or Toucans?”

   • Volunteer Highlight Day: Feature a specific volunteer each week with a short Q&A, or video showing what they do.

4. Run a Giveaway/Contest:

   • Encourage followers to share a post about Apami and tag their friends.

   • Example post: “Want to win a free tour of Apami? 🌿 To enter, share this post, tag a friend, and follow us!”

Call-to-Actions (CTAs):

• Encourage donations or animal sponsorships: “Sponsor an animal today and help us care for the wildlife of Guanacaste.”

• Push for more volunteers: “We’re always looking for passionate volunteers! Join our team today.”

Hashtags to Use:

• #HelpWildlife

• #VolunteerInNature

• #ApamiRescue

• #WildlifeConservation

Month 3: Expanding Reach & Strengthening Community Ties

Objective: Create content that brings in new audiences (tourists, volunteers) and strengthens relationships with current followers.

Weekly Tasks:

1. Post Frequency: 5-6 posts per week.

   • Platform Focus: Instagram, Facebook, potentially experiment with TikTok for short wildlife videos.

2. Key Content Themes:

   • Success Stories: Feature animals that have been successfully rehabilitated and released.

     • Example post: “After months of care, we’re thrilled to announce that Luna the owl has been released back into the wild. 🦉✨ Thank you to everyone who supported her journey!”

   • Partnership/Collaborations: Highlight any partnerships or local businesses supporting Apami.

     • Example post: “Big thanks to [Partner] for their continued support in helping us protect wildlife!”

   • Volunteer Challenges: Set up a challenge for followers to volunteer or donate in exchange for a shout-out or special mention.

     • Example post: “We’re challenging YOU to make a difference! 💪 Whether you’re visiting Costa Rica or just want to help, find out how you can support Apami.”

3. User-Generated Content:

   • Encourage followers to post pictures from their visit or volunteer experience with a dedicated hashtag (#SupportApami).

   • Feature these posts on your page weekly to build a community vibe.

4. Live Events:

   • Host a live event with a behind-the-scenes tour or Q&A with the staff.

   • Example post: “Join us LIVE this Friday for a tour of Apami! See how we care for the animals and ask us anything.”

Call-to-Actions (CTAs):

• Continue promoting visits, volunteering, and sponsorships.

• “Join us in protecting Guanacaste’s wildlife! Find out how you can help or plan your visit today.”

Hashtags to Use:

• #WildlifeRelease

• #NatureHeroes

• #ProtectGuanacaste

• #VolunteerInCostaRica

Additional Tactics:

• Instagram Stories/Highlights: Create highlights for “About Us,” “Volunteers,” “Animal Stories,” and “Visit Us.”

• Paid Promotion: Consider boosting posts that are performing well to increase visibility, especially volunteer recruitment posts.

Per day TO DO List, for review and edit/ update :) :

October Social Media Plan

Welcome to Apami's social media content plan for October. This plan is designed to engage followers across Instagram, Facebook, and TikTok by sharing our mission, featuring rescued animals, promoting volunteer opportunities, and raising awareness about eco-friendly travel. We aim to post consistently, keeping our audience engaged and informed.

Before diving into the daily posts and stories, please meet with the team to finalize the hashtags that best reflect our mission and content. These hashtags will increase our visibility and align our content with trending topics related to wildlife rescue and conservation.

Hashtag Suggestions (to be finalized during the team meeting):

• #ApamiWildlife

• #CostaRicaNature

• #WildlifeRescue

• #EcoTravel

• #VolunteerForWildlife

• #SustainableLiving

• #ProtectNature

• #SaveWildlife

• #WildlifeHeroes

• #WildlifeRecovery

• #EcoTourismCostaRica

Feel free to add or adjust based on the hashtags that resonate most with our audience.

Tips for Success (October):

• Daily Stories: Stories are a great way to keep the audience engaged and updated. Post daily stories highlighting ongoing work, facts, or volunteer calls-to-action.

• Engagement: Be sure to respond to comments and messages regularly. Engagement will help build a community around Apami and encourage more people to get involved.

• Hashtags: After your meeting with the team, consistently use the agreed-upon hashtags across all posts to increase reach and visibility.

• Consistent Engagement: Stories are key for keeping people updated daily, while the main posts focus on the bigger picture (volunteering, eco-friendly tips, conservation success).

• Hashtags: Use agreed-upon hashtags to maximize reach, keeping them consistent across platforms.

• Volunteer Emphasis: Continue to encourage volunteer recruitment through engaging posts and videos to build community involvement.

Weekly Posting Outline:

Weekly Posting Schedule for October (Daily posting below)

Weekly Posting Outline:

• Instagram/Facebook: 3-4 posts per week + daily stories.

• TikTok: 2-3 videos per week.

• Stories: Daily Instagram and Facebook stories to keep engagement.

Week 1: October 1-7

Week 2: October 8-14

Week 3: October 15-21

Week 4: October 22-31

Daily Posting Schedule for October

October 1 (Instagram/Facebook Post #1):

Task: Post a carousel or single image with text introducing Apami’s mission and purpose.

• Content: Image of the wildlife center or rescued animals (without names).

• Caption Idea:

  "Welcome to Apami Wildlife Rescue Center! 🌍 Located in Guanacaste, Costa Rica, we rehabilitate local wildlife and promote environmental conservation. 🌿 Learn more about how you can help by visiting us or volunteering! #ApamiWildlife #ProtectNature"

• CTA: "Click the link in bio to learn more!"

Story: Repost the mission content in a simplified version with a link to the website.

October 2 (TikTok #1):

Task: Post a 30-45 second video introducing Apami.

• Content: Clips of the center, animals, and staff.

• Caption:

  "Welcome to Apami Wildlife Rescue Center! 🌿 Join us as we protect and rehabilitate wildlife in Costa Rica. 🦜 #WildlifeRescue #CostaRicaNature"

Story: Behind-the-scenes clips of filming, sharing quick facts about the center.

October 3 (Story-Only Day):

Task: Post an animal spotlight story, showcasing a specific animal’s recovery progress (no names).

• Story Caption:

  "This animal was rescued and is on its way to recovery thanks to our amazing team. 💚 Every visit and donation helps make a difference! #WildlifeCare #ApamiRescue"

October 4 (Instagram/Facebook Post #2):

Task: Post an Animal Spotlight featuring one of the rescued animals (without naming).

• Content: A photo or video of the animal (with a focus on recovery or care).

• Caption Idea:

  "This beautiful animal was rescued and is currently undergoing rehabilitation here at Apami. With the help of our dedicated team, they’re on their way back to the wild. 🐾 Your support helps us continue our work! #WildlifeRescue #CostaRicaNature"

• CTA: "Want to help? Visit us or check the link in our bio to volunteer or donate."

Story: Share a short clip of the animal and encourage people to volunteer or visit.

October 5 (TikTok #2):

Task: Post a 15-30 second video highlighting the animal from Instagram/Facebook on October 4.

• Content: Focus on their recovery or an interesting fact about the species.

• Caption Idea:

  "Here’s a look at one of the incredible animals currently in recovery at Apami. 🌿 Help us protect Costa Rica’s wildlife! #WildlifeRescue #EcoTravel"

• Music: Gentle acoustic or nature sounds.

Story: A preview of the TikTok video with a “Swipe Up” (or link) to TikTok.

October 6 (Instagram/Facebook Post #3):

Task: Volunteer Call-to-Action post to encourage new volunteers to join.

• Content: Image of volunteers or a general wildlife image.

• Caption Idea:

  "Looking for a unique volunteer opportunity in Costa Rica? 🌿 Apami is always in need of passionate volunteers to help us care for wildlife. Whether it’s feeding, cleaning, or helping with educational programs, there’s a role for everyone. DM us to learn more! #VolunteerCostaRica #EcoTravel"

• CTA: "DM us to get started!"

Story: Share a behind-the-scenes clip of volunteers in action with a link to the volunteer page.

October 7 (Story-Only Day):

Task: Post a volunteer testimonial story or a quick clip showing what it’s like to volunteer at Apami.

• Story Caption:

  "Here’s what a typical day as a volunteer at Apami looks like! 🌿 Get involved today. #WildlifeHeroes #VolunteerCostaRica"

October 8 (Story-Only Day):

Task: Post a behind-the-scenes look at daily activities like feeding animals or prepping the center for visitors.

• Story Caption:

  "Ever wondered what goes on behind the scenes at Apami? Here’s a sneak peek at our daily work to protect wildlife! 🦜 #WildlifeRescue #EcoTravel"

October 9 (Instagram/Facebook Post #4):

Task: Post a Behind-the-Scenes image or video showcasing daily activities.

• Content: Volunteers feeding animals or caring for the environment.

• Caption Idea:

  "A day at Apami means working hard to ensure the safety and recovery of rescued wildlife. 🌿 Want to help? Volunteer with us and become part of something bigger! #ProtectNature #WildlifeRecovery"

• CTA: "Interested in volunteering? Click the link in our bio to learn more."

TikTok (TikTok #3):Task: Post a Behind-the-Scenes TikTok video (20-30 seconds) showing daily tasks at Apami.

• Caption Idea:

  "Here’s a glimpse into what goes on behind the scenes at Apami! Want to get involved? Learn how you can volunteer with us in Costa Rica. 🌿 #WildlifeRescue #VolunteerCostaRica"

• Music: Upbeat instrumental or nature sounds.

October 10 (Story-Only Day):

Task: Post a quick fact about local wildlife or a progress update on the animals in recovery.

• Story Caption:

  "Did you know? Costa Rica is home to [interesting wildlife fact]! 🦜 Learn more by visiting Apami and supporting our efforts to protect these animals. #WildlifeFacts #ApamiWildlife"

October 11 (Instagram/Facebook Post #5):

Task: Feature a Volunteer Story highlighting one of the current volunteers (could be you or someone else).

• Content: Image or video of the volunteer at work.

• Caption Idea:

  "Meet one of our dedicated volunteers! 💪 [He/She/They] has been working with Apami for [time duration], and their contribution has been invaluable. Hear why they love volunteering with us and how you can join the team! #VolunteerHeroes #WildlifeRescue"

• CTA: "DM us to learn more about volunteering!"

Story: Share a short video of the volunteer talking about their experience.

October 12 (Story-Only Day):

Task: Post an eco-friendly travel tip to raise awareness about sustainable tourism in Costa Rica.

• Story Caption:

  "Travel sustainably by carrying a reusable water bottle! 🌍 Small actions can have a big impact on our planet. #EcoTravel #Sustainability"

October 13 (Instagram/Facebook Post #6):

Task: Share a post about eco-friendly travel tips and how tourists can support conservation efforts.

• Content: Image of Costa Rican nature or sustainable practices.

• Caption Idea:

  "Want to travel responsibly? 🌿 Reducing plastic use and supporting local conservation efforts are great ways to protect Costa Rica’s wildlife. Learn more about how you can help at Apami! #EcoTravel #Sustainability"

• CTA: "Check out our bio for more tips on traveling sustainably!"

October 14 (TikTok #4):

Task: Post a Volunteer Story TikTok (15-20 seconds) featuring a volunteer talking about their experience.

• Caption Idea:

  "Volunteering at Apami is an unforgettable experience! Hear from our volunteers on why they love helping protect wildlife in Costa Rica. 🐾 #VolunteerLove #EcoTravel"

• Music: Light background music or nature sounds.

October 15 (Story-Only Day):

Task: Post a wrap-up story summarizing the week’s volunteer efforts and animal care.

• Story Caption:

  "Another successful week at Apami! Thanks to our volunteers, we’ve been able to make great progress in caring for our rescued wildlife. 🙌 Want to help? Join us today! #WildlifeRescue #VolunteerHeroes"

October 16 (Instagram/Facebook Post #1):

Task: Conservation Success Story — Share how Apami has made a difference in wildlife rescue.

• Content: Image or video of a recently released animal or successful rehabilitation story.

• Caption Idea:

  "We’re proud to share this success story! Thanks to your support, we recently rehabilitated and released this amazing [animal species] back into the wild. 🐾 This is why we do what we do! #WildlifeRescue #ConservationHeroes"

• CTA: "Help us continue making a difference — donate today!"

Story: Quick video showing the release of the animal or a progress update.

October 17 (TikTok #1):

Task: Post a Conservation in Action video (20-30 seconds) of a recent animal rescue or ongoing recovery.

• Caption Idea:

  "Here’s how we’re helping protect wildlife at Apami. Every effort makes a difference! 🌿 Want to help? Support us today. #WildlifeRescue #ConservationInAction"

• Music: Upbeat instrumental or natural soundscape.

Story: Preview the TikTok with a "Swipe Up" link to TikTok.

October 18 (Story-Only Day):

Task: Sustainable Tip — Share a tip on how visitors can support the environment.

• Story Caption:

  "Help the planet by saying no to single-use plastics! 🌍 Small changes can make a big impact. #EcoFriendly #Sustainability"

October 19 (Instagram/Facebook Post #2):

Task: Volunteer Highlight — Feature a standout volunteer and their contributions.

• Content: Photo or video of the volunteer in action.

• Caption Idea:

  "Meet [Volunteer Name], one of our incredible volunteers making a big difference at Apami. 🌿 Want to be part of our team? DM us to learn more! #VolunteerHeroes #WildlifeRescue"

• CTA: "Interested in volunteering? DM us to find out more!"

October 20 (Story-Only Day):

Task: Post a progress update on animals currently in recovery.

• Story Caption:

  "This [animal species] is recovering well thanks to our amazing team! 🦜 Swipe up to learn how you can support our work. #WildlifeRecovery #ApamiWildlife"

October 21 (Instagram/Facebook Post #3):

Task: Fun Fact Friday — Share an interesting wildlife fact related to one of the animals at Apami.

• Content: Image of the animal or infographic.

• Caption Idea:

  "Did you know? [Insert fun fact about local wildlife]. Help us protect these incredible creatures by volunteering or donating! 🌿 #WildlifeFacts #ProtectNature"

• CTA: "Check the link in our bio to learn more!"

October 22 (TikTok #2):

Task: Day in the Life of a Volunteer video (15-20 seconds) highlighting a typical day at Apami.

• Caption Idea:

  "Ever wondered what it’s like to volunteer at Apami? Here’s a look! Want to join us? #VolunteerWithUs #EcoTravel"

• Music: Light acoustic or upbeat instrumental.

Story: Post a preview of the TikTok video and invite viewers to follow the link.

October 23 (Instagram/Facebook Post #1):

Task: Eco-Friendly Travel Tips — Encourage responsible tourism.

• Content: Beautiful landscape or travel-related image.

• Caption Idea:

  "Travel responsibly in Costa Rica! Reduce your impact by using eco-friendly products and supporting conservation. 🌿 #EcoTravel #SustainableTourism"

• CTA: "Check the link in our bio for more sustainable travel tips."

October 24 (Story-Only Day):

Task: Wildlife Care Quick Clip — Post a short story showing animals being cared for.

• Story Caption:

  "Our team works hard every day to care for Costa Rica’s wildlife. 🦜 Want to help? Volunteer or donate today! #WildlifeCare #VolunteerHeroes"

October 25 (TikTok #1):

Task: Post a Conservation Fact video (20-30 seconds) on the importance of preserving local ecosystems.

• Caption Idea:

  "Did you know? [Insert fact about Costa Rica’s ecosystems]. Every action counts when it comes to conservation. 🌍 #ConservationMatters #ProtectOurPlanet"

• Music: Light background music.

Story: Preview of TikTok with a “Swipe Up” link.

October 26 (Instagram/Facebook Post #2):

Task: Volunteer Recruitment — Encourage more people to volunteer at Apami.

• Content: Picture of volunteers in action or a group shot.

• Caption Idea:

  "Ready for a life-changing experience? 🌿 Join our amazing team of volunteers and help protect wildlife in Costa Rica! DM us to get started. #VolunteerWithUs #WildlifeRescue"

• CTA: "DM us for more details on volunteering opportunities!"

October 27 (Story-Only Day):

Task: Post an animal care tip or update.

• Story Caption:

  "Learn how we care for our animals every day at Apami! 🦜 Every little bit helps in their recovery. #WildlifeCare #ApamiHeroes"

October 28 (Instagram/Facebook Post #3):

Task: Monthly Wrap-Up — Share highlights from the month’s efforts and volunteer contributions.

• Content: Image collage or short video summarizing October.

• Caption Idea:

  "This month has been incredible thanks to YOU! 🌍 From wildlife rescues to amazing volunteer support, we’ve made a big impact. Stay tuned for more updates next month! #WildlifeRescue #VolunteerHeroes"

• CTA: "Support us by donating or volunteering — check the link in our bio!"

October 29 (TikTok #2):

Task: Post a Volunteer Shoutout video featuring volunteers in action.

• Caption Idea:

  "Our volunteers are the heart of what we do at Apami! 💪 Learn more about how you can help us protect wildlife. #VolunteerLove #WildlifeRescue"

• Music: Uplifting instrumental or light background music.

October 30 (Story-Only Day):

Task: Share an animal success story or a behind-the-scenes update.

• Story Caption:

  "We’re celebrating another successful month of wildlife rescues! 🐾 Thanks to your support, we’re making a difference every day. #WildlifeSuccess #ApamiWildlife"

October 31 (Instagram/Facebook Post #4):

Task: Halloween Post featuring Costa Rica’s spooky wildlife or an eerie landscape.

• Content: Image or video of a nocturnal animal or misty forest.

• Caption Idea:

  "Happy Halloween from the wild side! 🎃 Costa Rica is full of mysterious creatures and beautiful landscapes — here’s a spooky glimpse of what we protect every day. #WildlifeMagic #HalloweenInTheWild"

• CTA: "Help us continue our work by donating today!"